Email Marketing
Data-driven email marketing campaigns that stand out from the noise in a busy digital world.
Learn moreWhy Choose Email marketing?
Email marketing is still ranked as the most effective type of marketing, coming ahead of other channels such as social media, SEO and PPC. This is because people use email more than other platforms. You can create an email campaign pretty easily if you follow some basic rules, but do you know how to make it effective? That’s where Virtuall comes in.
Maximise your reach
Data Driven Campaigns
Your prospects and customers, like you, are inundated with emails, interruptions and adverts on a daily basis. Therefore it is important to truly understand what it takes to create an effective marketing campaign. However, this is not the only thing that needs to be considered. Using analytical data helps to improve on a continual basis.
Ignite your email marketing
Email Marketing Campaigns That Deliver
Engaging Content
It’s easy to lose focus on why you choose to send regular marketing campaigns out to your audience. Many companies fall into the trap of just sending anything because they have decided on a schedule. The aim isn’t to just be regular. The aim is to engage customers and generate leads and sales.
Call-to Actions
We know that the subject of your emails and the content that your audience consume needs to be engaging. However, it is equally important to utilise strong and well-placed call-to-actions (CTA). These are elements such as buttons, text and image links. These CTAs need to be strategically placed with your layout to get that all important click through.
Analytics & Segmentation
Now that we covered the basics behind an effective email campaign, we don’t stop there! Understanding and acting upon data that is collected from past campaigns are used to guide and help create improved future campaigns. Segmenting your email list into groups is another technique we use to in order to provide more relevant content to those different groups in your audience.
How We Do It
Our Process
01.
Concept Generation
Once a content plan is in place for your email marketing campaigns, we start to wireframe the design concepts, layouts and conversion optimisation for each send.
02.
Design & Layout
Now for the creative part! Our team bring the email layout to life with graphics, colour, CTAs and the finer details that are designed to engage your audience.
03.
Test & Send
Before we send your beautiful email to your audience, we check the content with fresh eyes and test the email for responsiveness across multiple devices and screen sizes.
04.
Analytics & Reports
After the email campaigns have been sent out, we analyse the data and report back to you with results and ways we can use our findings to improve on the future email sends and campaigns.
