Understanding Dynamic Content
Dynamic content can mean a lot of different things to people. In marketing, it refers to content such as videos, animations and moving visuals. This type of engaging content can also be used across multiple platforms such as your website, landing pages, paid adverts, social media sites and places like YouTube.
Why use it?
What are the Benefits?
97% of marketers say that videos and dynamic content help their audiences and customers understand their products or services. With consumers doing more of their own research, the need to be sold to in reducing. Using video helps explain and educate your audience about your product or service quicker and easier.
Flexible Content
Make a Significant Impact
Using Video Content
Video content proves extremely successful in getting your messages out there. It provides a more personal and engaging experience in a quick and concise way. With video content being used throughout multiple marketing channels, it is one of the most popular forms of content which is set to keep on rising.
Animation
Animated video is a great and cost-effective way to tell your story, explain your service or product more comprehensively to visual learners. This is important in today’s age where visual information is being processed 60,000 times faster than text-based content. The shift towards social media means more consumers prefer animated video content.
Moving Visuals
Dynamic content isn’t just video or animations though. It can also mean moving visuals such as GIFs or moving/responsive images, elements, graphics and text that create an interactive experience. These are designed to keep the viewer’s attention and can be introduced at a very low cost to improve your marketing content.
How We Do It
Our Process
01.
Planning of Content
We define the goals of your dynamic content, what it should include and how it should be made.
02.
Creation & Production
Once we have established the objective, we create compelling content with a collaborative approach.
03.
Implementing
We now have our exciting and interactive content! The next step is to use it in it’s most effective way according to each platform.
